Looking for powerful ways to attract more customers to your Shopify store and make more money by selling products? No matter how good your products are, your eCommerce business will not make any money unless your shoppers are willing to buy them. But a lot of small businesses fail or experience hard times just because their potential customers have no idea that their store and products exist.
Marketing and advertising can be challenging for small business owners. In this article, you will find simple and highly effective ways that you can take advantage of promoting your products.
Search Engine Optimization
Organic search is the best way to market any business online because it is free and offers great opportunities for those who can master it to build predictable web traffic. But it takes some time to get it going.
An effective SEO strategy includes a number of essential steps, such as determining a keyword strategy, conducting deep keyword research, optimizing your website architecture and performance, and building backlinks. eCommerce business owners should pay attention to a lot of important aspects, including their website’s speed and mobile usability, meta tags, content quality, readability level, etc. You can save time on SEO optimization if you install an app to help with the tasks that can be automated. For example, the Smart SEO app will automatically generate meta tags and alt tags for each product in your collections.
With the evolution of Google's core search algorithms, it has become very difficult to rank well for highly-relevant keywords. It takes years of hard work to achieve considerable traction with organic marketing online and rank high for specific keywords. You can use tools from Smart SEO to monitor your website performance and make the improvements necessary.
But you shouldn’t get discouraged if you don’t see big results in the short term. Luckily, there are some effective ways to market your eСommerce business that can ensure a better return on investment of your time and drive traffic to your site.
Here are a few creative ideas to promote products on your online store.
Shopify Email Marketing
Email is one of the most powerful channels to get new customers and develop relationships with existing ones, and it’s crucial that Shopify email marketing can start working right away and help you grow a successful business. That’s why you should take advantage of email marketing integrations for Shopify to promote your store, increase engagement, and enhance the customer experience.
With modern software, you don’t have to spend a lot of time on writing and sending emails. You can set up effective automated email campaigns that will boost traffic to your website and increase your revenue.
You should consider different options:
- You can email new subscribers and offer them an incentive to visit your store
- You can email visitors who abandoned their cart and remind them to finish their purchase
- You can email new clients a post-sale email to upsell and thank them
Email marketing has a great potential for increasing sales and your email list will continue to drive new and repeat shoppers to your store over time if you personalize your communication and always provide value.
The Best Email Marketing Apps for Shopify
There are a lot of Shopify apps you can install to send bulk emails. These apps usually sync your customer database with a third-party email marketing platform.
If you install one of the best email marketing applications for Shopify, they will help you automate different aspects of your email campaigns. OptinMate – Email Sign Up and Coupon Popups with Exit Intent will allow you to grow your customer database by converting your store visitors into email subscribers. You can also grow your email list with Spin-a-Sale – Interactive Email Popup. You will improve relationships with your customers by offering them birthday discounts or exclusive promotions with Happy Birthday Email. With customizable email templates from Orderly Emails, your emails will look more professional.
Social Media Marketing Strategy
Social media networks can be a great source of traffic for your website and help you build brand awareness, connect with existing customers and prospects, increase engagement, and boost sales. That’s why you should create an effective social media marketing strategy that will help you stay focused on achieving your business goals.
Facebook has billions of users and is a powerful advertising platform. You can run paid ads to reach the right demographics for your business and take advantage of Facebook Custom audiences to advertise your products to your email subscribers and online store visitors. You can also use Facebook as a sales channel if you create a Shopify Shop Section on your personal Facebook page.
With more than 500 million active users, Instagram is a perfect platform for sharing your products. There are several options to use Instagram for marketing. You can share photos and videos of your products, reach out to Instagram influencers,or run contests. With Shoppable Instagram Galleries, you can create amazing Instagram galleries and sell your products.
Affiliate and Referral Marketing
If you can’t afford to hire marketing or sales help, a good idea is to develop an affiliate program and pay people for promoting your products if they make a sale. You need to create a custom URL for each person who promotes your products. They will be able to share this link in blog posts that review your products, on social media or in YouTube videos where they show off your products.
You can also boost your sales with referral or “word-of-mouth” marketing, which is one of the oldest and most effective marketing methods, because people are more likely to buy products if they are recommended to them by their friends. With Conjured Referrals, you will be able to develop effective loyalty programs and reward your customers for sharing your brand by offering them discounts.
Blog posts can be a great way to market your business if you create and share high-quality content. You can use your own blog to promote the lifestyle around your products, increase visibility, create authority, and drive traffic to your website. It’s a long-term strategy, but with the right approach, blogging can be an effective way to attract customers and capture the attention of the media.
Using Pro Blogger app, you will be able to guide your readers to related blog posts and convert them into shoppers by offering them relevant products.
YouTube is very popular among internet users as a great source of fresh content. You can create a branded channel on YouTube and market your products with your own helpful and interesting videos. With Yottie – YouTube App, you will be able to share YouTube videos on your online store and increase engagement.
Tips on How to Create Winning Marketing Campaigns
- Tell a story to communicate your product’s value in a memorable way. Don’t just speak about facts, features, and benefits. It’s best to describe emotions such as anger, joy, love, and hate.
- Target your existing customers. You can increase the sales of your products even if you target your loyal customers. It is not necessary to look for a brand-new audience.
- Offer discounts and deals. A good idea is to create a special section on your website for freebies and specials offers. You can list all the discount codes and giveaways you have, for example, gift vouchers, free delivery, gift cards, student discounts etc.
- Start a contest. It’s a fun way to connect with customers and find new fans. Contests on different social media platforms can help spread awareness among your target audience and help you grow your email list.
Thanks to the Internet, there is a variety of cheap, interesting advertising options for eCommerce store owners. Although these methods can work well if used alone, it is better to combine these techniques to achieve better results in your marketing campaigns.
Read also: How to set up Google Analytics on Shopify?
Some methods may not work for every eCommerce business, so you should try them out to determine which of them work best for you. The best marketing strategy is to combine several methods to attract more customers to your Shopify store and increase sales.