Your ecommerce platform is the basis of your profitability. Choosing the right one is a great challenge. The market is full of interesting and convenient tools, and their improvement is never-ending.

These eCommerce software solutions provide high level extended functionality for your business along with perfect design templates for your web store. An ecommerce platform is not just a web tool; it is literally your partner and support system. Your success highly depends on what platform you choose.

Ecommerce companies update their best platforms as often as possible. The modern market is completely customer-oriented, and as the demands grow continuously, improvement of the existing software takes place as well.

To make the right choice one should analyze the best eCommerce platforms in details All of the features and differences should be compared to your current business needs.

As the recent reports and statistics show, mobile shopping has outrun desktop. All of the retailers that have a strong desire to succeed must pay a great attention to this fact. Even if it seems not so important, ignoring it will take mobile customers away from you. Another important detail is social shopping. More than a half of all online shoppers rely on social media when choosing a product to buy. So the eCommerce platform you are about to choose must create a web store that is a mobile friendly and social media integrated solution.

Additionally, 5 factors are the most important when comparing the best eCommerce platform:

  • Price
  • Design & Customer Experience
  • SEO
  • Level of Customer Support

The research conducted on the basis of these elements will help you to make the right choice.

Top eCommerce Platforms: Shopify, WooCommerce and Magento

Shopify, WooCommerce and Magento are the top eCommerce platforms for your business. These platforms perfectly respond to retailer  and customer expectations. Reading a short review on each of these will be very useful as you set up your future business.



3 platforms, 4 categories, which one would you choose?

1. Shopify

Shopify is the perfect eCommerce platform for top online retailers. It satisfies the needs of small and medium-sized web stores. Meanwhile, the Shopify Plus version is great for enterprise online businesses.

If you are not a web development specialist, and coding issues scare you a bit, Shopify will be the best solution you can find. Shopify handles all of the coding problems. Along with that, the retailer can make changes using HTML/CSS markup.

Shopify is the inventor of the best features for retail platforms. It services hundreds of thousands of businessmen and deserves recognition.




You lose nothing by trying Shopify. Why? Because of the extremely pleasant 14-day FREE trial. After this period, you have to pay from $29 + the credit card percentage per month. We should also mention  that there is a fee for using an external payment service.

Design & Customer Experience

There are limited customization possibilities in the Shopify web store. Nevertheless, you can choose a design for your e-shop from the Shopify theme store. Free templates, as well as paid themes, are available.

Shopify’s interface looks nice for both the merchant and the customer. The merchant can control all of the processes using the convenient admin panel, meanwhile, the customer experience is seamless enough that they will come back to your store.


SEO with Shopify will be a piece of cake for you. Simple but powerful SEO features allow you to boost your store in search results by yourself. Also, you can choose a tool from a large amount of Shopify Marketing and SEO apps and make the process even better.

Level of Customer Support

Running a web business on Shopify you do not have to worry about anything. Shopify handles all of the technical issues and the support team is there for you every day, including Sundays and holidays.

2. WooCommerce

WooCommerce provides a hassle-free possibility to build an online store on the basis of the existing WordPress solution. WooCommerce is an open source platform with around 800,000 users worldwide. The software development specialist can view and edit the existing code. This gives a great possibility to customize the web store.

WooCommerce is a combination of the most important eCommerce platform features and WordPress extensions. This makes the platform convenient and flexible.




WooCommerce basic options are FREE. But the advanced options need to be paid for. The extension’s price is $29 and up.

Design and Customer Experience

Any WordPress theme can be applied to your WooCommerce store. Storefront WooCommerce theme is a free tool to make your web store architecture simple and clear. It causes sales increase and SEO improvement.

It is not so easy to set up the WooCommerce store in comparison with Shopify-like eCommerce platforms. In fact, this is a software plugin that needs some time and skills to install. But this task is made possible with the WooCommerce wizard.


Built on WordPress, WooCommerce provides unlimited possibilities for SEO.

Level of Customer Support

You have to solve the WooCommerce store problems by yourself. Another option is to hire a WordPress specialist. This person would take care of all of the issues with installation, customization and necessary support. Otherwise, go to the WooCommerce main page and click “Submit a Support Ticket” to get help and advice.

3. Magento

Magento is an eCommerce platform that provides great flexibility and almost perfect conditions for improvement. One gets the access to unlimited possibilities with Magento. This is an open source solution that gives amazing eCommerce features, integrates with different payment systems and shows the best example of the web store organization.

This all sounds really nice. The point is that Magento requires a high level of coding skills to use.




Magento Community Edition is a solution for small and medium businesses, and is available for free.

Magento Enterprise Edition caters to large business needs. Its price is calculated on the basis of your income. Hosting provider and Magento plugins can be purchased additionally.

Design and Customer Experience

Magento offers a variety of templates for your web store. All of them are customizable and look good on any device.

Magento is a complex platform that is not so easy to use. The web store owner needs either hire an experienced Magento developer or get ready to study and work a lot.


The platform provides extended opportunities and high-level functionality for SEO purposes. But the tasks connected to it should be performed only by yourself or your SEO specialist.

Level of Customer Support

Customer Support is accessible only for users of Magento EE.

Short eCommerce platforms comparison: final thoughts

This eCommerce platforms comparison derives from user feedback and ratings. Also, the rankings of the eCommerce specialists were taken into account to provide you with the most useful information.

If you decided to work with one of the giant online platforms for shopping, Shopify, WooCommerce or Magento will take care of your business in the best way.

  • Shopify – the best and the simplest solutions for small and medium businesses. No coding skills required;
  • WooCommerce – an amazing platform for those who are familiar with WordPress, know development essentials and want to reach the top of search engines;
  • Magento – a high-level software solution for flexible and customizable web stores. Management of a Magento store requires deep knowledge of software development.

Except for these three greatest platforms that have engaged millions of users, there are smaller ones. Online shopping platforms like BigCommerce, OpenCart, PrestaShop, Salesforce Commerce Cloud and some others cater to business needs as well.

Continuously extend your knowledge and follow the eCommerce trends to succeed and make your dreams come true!