If you are not satisfied with your website traffic and sales volume, you might need to add reviews to Shopify, as it is essential for increasing sales and retaining customers. Customer ratings and reviews are not just a source of feedback, but are also one of the best forms of marketing because they bring down advertising costs.
According to the Conversation Index Volume 8 study based on the data collected by Bazaarvoice, the specialists in analyzing customer-generated content, product reviews bring a 58% increase in conversion rates.
Another consumer review survey from BrightLocal states that 68% of consumers in the USA are influenced by positive customer reviews when deciding to make a purchase.
The same survey shows that 85% of consumers trust product reviews as much as personal recommendations.
Adding reviews to ecommerce websites not only affects conversion rates, but also builds better communication with brands and motivates shoppers to make more purchases. After collecting enough reviews (around 8, according to the Conversation Index Volume 8 study), you start to experience SEO benefits from user-generated content. In addition, customer reviews help you to get insights into your products and website, and understand what needs to be improved for better customer experience.
Choosing a tool to add reviews to your website: quick Shopify review
Among other popular ecommerce builders, like Bigcommerce, Magento, Volusion, and some others, Shopify is considered to be the most easy-to-use platform, bringing a user all the necessary tools to build an amazing ecommerce website.
The cheapest online shop builder, Shopify offers a few pricing plans, starting from just $9 per month for its starter plan, “Shopify Lite”. If you are looking into building a fully-fledged online store and being able to use all the Shopify features, the Basic Plan ($29 per month) is the best way to start. Other expenses for supporting your Shopify store might include transaction fees on sales and a monthly subscription to the apps. If you use Shopify Payments, no transaction fees are charged, though this option is limited to only a few countries, such as the US, UK, Ireland, Australia, Canada, Puerto Rico, and Singapore. Merchants located in other countries have to use third-party payment gateways and pay 0.5 - 2% fee for payment transactions, depending on the Shopify plan.
Over 100 beautiful and responsive themes are available to create the design you wish, as well as a wide choice of plugins to add extended functionality to your store. The ability to sell offline with Shopify POS makes Shopify a powerful platform where you can build and grow a prosperous ecommerce business.
Best Shopify apps for online stores to add reviews
Shopify App Store offers a great choice of review apps to easily collect reviews from the customers, and make them look beautiful on online shops. Let’s have a look at some Shopify apps that can craft your reviews into great user-generated content, add third-party reviews from Google, Facebook, and other social media sites, increase your Google Seller Rating, and boost click-through rates.
With the Product Reviews plugin, you can add SEO-friendly review scores to your store using CSV files. The app also performs a quick check of all reviews for individual products and offers full customization of design to match the fonts and colors of your theme.
With the Yotpo Reviews, you can create engaging social ads for Facebook, Instagram, and other social media platforms using your customers’ content, including their photos. The application is integrated with Google Ads and AdWords. It also helps you stand out in the search results by displaying star ratings.
Judge.me is rated as the first best review application for Shopify. The app provides the whole range of features and customization options according to your preferences. The plugin is great for stimulating more reviews with embedded marketing tools, engaging visitors with its attractive features to collect reviews, and generating traffic with social media and SEO tools.
The app increases customer convenience with an option of sending reviews directly via email, and advances visual marketing by embedding users’ photos and videos in the reviews. The plugin also comes with a highly customizable design and a variety of templates for review request emails, social sharing feature, and scheduling when to send your review requests.
TrustSpot installs on your website in less than a minute. Customers who place an order on your website automatically get a review request by email. Reviews are collected only from verified customers, and displayed in Google search results with a rich snippets rating. The app’s paid pricing plan shares reviews on social media, responds to received reviews on your profile page, rewards customers with discount coupons for leaving a review, and adds trust badges, trust seals, or a trust carousel to your website.
Orankl sends smart product recommendations along with the review requests in the after-purchase emails. This fully customizable application adapts to your website’s design, cross-sells your products with smart email marketing, improves your SERP with Google Rich Snippets, and provides multilingual support.
Feefo is a global feedback engine built to increase trust in your store through verified reviews from your real customers. The app has a free plan with up to 50 feedback emails per month. Generated reviews are instantly sent to Google to generate Google stars and Google Seller Ratings, affecting your SEO ranking and increasing click-through rate.
RatingWidget adds SEO-friendly star product ratings to your store, increasing search traffic and click-through rate with Google Rich Snippets. Using the app’s customization settings, you can easily change the look of the ratings on your store, modify the style of your theme with a user-friendly editor, and have a live preview of your rating widget.
With the Better Customer Reviews app, you can add customer reviews to the product, collection, and cart pages of your online store. The plugin is an easy-to-use solution, adding reviews to your theme files with less effort. Integration with Facebook imports ratings from your Facebook page to your Shopify store in a few minutes.
Disqus allows you to integrate your website with popular, real-time and SEO-optimized discussions. The plugin provides you with SEO-optimized comments, social sharing, comments, and discussion for your blog articles and products.