Buying and selling everything online has become the new norm in our society. It is the clear and logical way that commerce should evolve. Online trade is fast, easy, profitable, and, with modern trustworthy retailers and marketplaces, safe. The success of this field has led to the appearance of many more new approaches to promote your merch and expand your client base. All of this became possible after the Shopify and Amazon merger.
Amazon vs Shopify Comparison
Amazon and Shopify are both eСommerce giants. Amazon has been around since 1994, and since that time the platform has grown so much that it's now the fourth most valuable public company in the world. It has expanded its interests into different fields, but it is still the largest retailer in the world.
Shopify is 10 years younger, so the company doesn't have as much money or influence. However, the platform is definitely successful with over 600,000 people using it to sell their products.
Market share of biggest eСommerce software platforms in 2016. Shopify is fourth.
So, what is the difference between selling on Amazon and selling on Shopify?
If your business is only in the stage of development, and you are not prepared to conduct the fulfillment of your products and everything that comes after someone pays for it, then you should definitely choose Amazon. This company has an amazing service that will quickly and efficiently deliver your goods to your clients.
What to sell on Shopify? If you own an established trademark product, and you can handle the storage and delivery, the choice between selling on Shopify vs Amazon is obvious – choose Shopify. Although Shopify is completely different from Amazon FBA, there you will find many more customization options for your online shop. Although it doesn't always seem like a very important part of your business, it is actually something your clients see first. That's why a memorable web page will make them want to return to you. Plus, if you want not only your product but also your brand to be successful, Shopify should definitely be your priority.
Benefits of Amazon and Shopify Integration
So, as we’ve confirmed, Shopify and Amazon are often used to achieve different goals, and by different types of dealers. The question is, what is there to gain from selling Amazon products on Shopify and selling on Amazon with Shopify? There are plenty of reasons you should do it.
Here are just a few of them:
1. More channels of distribution –> More customers
No matter how big or small your shop is, you have to get your old and regular customers to stay, and you need new people to come. When you integrate Shopify with Amazon, it probably won’t affect the customers that trust you. However, introducing yourself on a new platform will most likely cause an influx of new people that haven’t heard about you but will like what you can offer.
2. Get the best from both worlds
As we’ve already determined, both Shopify and Amazon have pros and cons for various types of shops. However, linking Shopify to Amazon is an awesome way for you to get the perks from both platforms. You can both establish your brand and create the unique online shop with Shopify and use the fast and powerful Fulfillment by Amazon for the storage and delivery of your goods. No reason to continue the Shopify vs Amazon debate!
3. Information synchronization
There is no need for you to enter any information about your product while linking Shopify with Amazon. All the details about your account, your product, and your sales will automatically be synced between both marketplaces. Furthermore, you will be able to manage both your stores from one place – whichever you like more. Shopify and Amazon payments don’t overlap, so your customers won’t have any troubles and won’t have to pay twice.
How to Sell Amazon Products on Shopify and Vice Versa
So, now you’ve learned that the answer to the question “Can I sell Amazon products on Shopify?” is yes. If the next question you ask is, “How do I sell products on Amazon with the help of Shopify?”, then this article is just for you. Here is a detailed guide that will help you to master this platform integration and expand your client base as fast as possible.
1. If you own a Shopify store, check if it meets the conditions
There are a couple of conditions your Shopify web page has to meet if you want to link it with Amazon. According to one of them, you have to sell merchandise from one of the supported categories. Here is what you should sell on Shopify if you wish to link your account to Amazon:
- Beauty Products
- Home and Kitchen
- Patio, Lawn and Garden Goods
- Clothing, Shoes, and Jewelry
You can see a full list in the Shopify Help Center. As the Shopify and Amazon affiliation continues to grow and broaden, the list will include new categories.
Another requirement your store has to meet is that all your prices should be listed in US dollars or Canadian dollars to make Amazon payment transfers to Shopify possible. It’s a relatively small detail, obvious to sellers in America; however, if your target audience is an international market, be careful, and don’t forget to check all your listings.
2. Be an Amazon Professional Seller
Having an Amazon account is not sufficient to broaden your business to both platforms. If you wish to benefit from the Amazon affiliation with Shopify to its full extent, you should upgrade your role on the website to a Professional Seller. It is relatively simple – just visit the Amazon Services web page and click on the “Start Selling” button. The next dialog windows will lead you to the registration page and, after you’ve entered all the data required, you will be able to go to your seller page.
3. If needed, check for approval
If you are not aware of how to sell products on Amazon, this will be new information to you. Some categories and goods require specific attention from the website. Some of them are subjected to additional fees, some just need a performance check. So, if you don’t want to be banned from Amazon, and you wish to use Shopify to begin selling on Amazon, request for category approval right away.
4. Add Amazon to Shopify as a Sales Channel
During this step, you basically achieve your goal – constructing a link between Shopify to Amazon. The way for you to do it is to click on the “+” switch near the “Sales Channels” part of the menu. In the checklist, you’ll find the Amazon by Shopify category. Choose the “Learn More” option. From there, you can simply include the channel and share one store on both platforms. However, you should make a couple of additional steps to properly set up your shop and operate Shopify to sell on Amazon, especially if you’ve never used one of the marketplaces before.
5. Transpose the entries from Shopify to Amazon
If you’re wondering, “How do I sell products on Amazon?”, you probably have to look for more information before starting to sell there. To ensure that distribution of your merchandise goes smoothly, you should make your own Amazon entry or, if your goods are made by another company, add your bid to an existing listing. After you’ve done everything mentioned in the previous point, you will be able to do all this using your Shopify account. Just choose Amazon from the list of your sales channels, and in the next menu you can file a new entry. So, you don’t really even need to learn how to sell on Amazon – just manage everything with your Shopify tools!
6. Adjust an inventory tracking approach
There are a couple of ways for you to manage your inventory stock in the case of united Amazon and Shopify accounts. One way is to hand-operate your inventory – this way you will set up a definite amount of goods on an Amazon page, and you will be required to constantly keep it up-to-date on your own. Another method is to make Shopify track your stock. This service will frequently refresh your whole inventory based on purchases on both platforms.
With Amazon continuing to slowly shut down its webstore, most people are turning to Shopify. When Amazon announced its support for Shopify, there was no doubt that this marketplace has a bright future in the eСommerce field. So, if you don’t know how to sell on Shopify, this is your chance to step forward to the forefront of eСommerce by creating connected Amazon and Shopify accounts.