To be or not to be? Should you start an Instagram business page? Why use Instagram for marketing? That is the question. Instagram is a great thing and every business has to know how to use Instagram as a marketing tool these days, but you need to use it smartly. Before you start investing in Instagram promotion, you have to think about lots of things and create a plan. Let’s explore the details together.

Do You Need Instagram for Your Business?

If you are not sure whether you need an Instagram account, think about your target audience. Who are those people? What is the age of the average customer? Are they male or female? These are the important questions you should ask yourself. Here is a graph that represents the gender and age of people who use Instagram the most frequently.

instagram and ecommerce: the key to success

This should give you an idea of why to use Instagram for business. However, before launching the page, you need to make sure that you have everything you need to make the magic happen: time, budget, and good content.

What Does Instagram Give Your Business?

Here are some reasons to start an Instagram profile for your business.

Getting exposure

Most people search for a brand on Instagram prior to Google. In this case, they don’t just see the pictures of your products or services – they see the aesthetics and philosophy behind your brand. It is important to list all the necessary information the potential customer may need in your description. Make sure you have a link that goes to your website with all the necessary information, such as prices or conditions of delivery.

Strong analytics tool

You have access to the analytics for your page. It helps with lots of things, like tracking how many people visit your page, what they are most interested in, and what the most common age and gender is. With this tool, it is easier to adjust the target ads so that more people who will potentially buy from you will see your page. So make sure that you know how to work with Instagram analytics. If you don’t know how, you either need to take some time to work it out, or just hire a social media specialist.


When you know your target audience, it is easier to create ads. Instagram advertising is done via Facebook, because Instagram is a part of Facebook. Promotion costs money, but it is one of the most effective tools you can find. There are many different price options to suit every budget.


With different Instagram insight tools, you are able to raise the level of engagement so that everyone can communicate with your brand. In this way you raise customer loyalty. Instagram helps you to be closer to your customers and see what they really want and expect.

What Information Can You Get with the Statistics?

This part is quite important, since you need to know what to expect if you are just starting. This data helps you decide where and what to post, among other things. This is like analytics, but global.

When it comes to engagement, Instagram is the best social media platform. Users interact with brands 4% more here than on other platforms.

instagram and ecommerce: the key to success

Statistics help you to shape your marketing strategy.
Here you can read about how much businesses are spending on ads and what the future looks like.

How to Use Instagram as a Marketing Tool

Instagram marketing is not an easy thing at all, especially when it comes to business. It takes a lot of dedication and hard work. When you open a store on Instagram, make sure all your content is high quality and updated regularly.

When you start Instagram advertising as a store, there are things you need to take care of.

Your photos and videos should be of high quality

Photos and videos are the best way to advertise on Instagram because this whole social media channel is based on visual content.

Make sure to show some faces on your page. Selfies and portraits gain the most likes and responses, so if your store on Instagram sells makeup, you're in luck.

Think about your color palette. The style of your Instagram is very important in gaining more loyal followers and potential customers.

Use your hashtags, but carefully

Why use hashtags? Well, Instagram has hashtag search, and by looking up specific word combinations, more users will be able to see your posts — even those who aren't following you yet. You have to use relevant tags that are interesting to follow. It’s the best way to advertise on Instagram.

So, how many hashtags should you use on Instagram? Now that you've found out why you need to use hashtags and how the hashtag search works, you can use up to 30 tags. You can place them in the first comment so they won't look weird right after the photo or video. It's better to list just a few tags under the picture, and the rest in the comments section.

You also need to add variation to your hashtags to make the most of your Instagram marketing strategy. And don't use the most popular ones such as #follow4follow, #like4like, etc.: — Instagram has a shadow ban for those hashtags. That means that new people won't see your post and you won't even know about it.

Using Instagram Stories to Get Followers

Stories are probably the best way to advertise on Instagram. They are a very engaging tool for an Instagram marketing strategy. Photos are good for stories, but you can also try using videos. Don't make too many stories though, you don't want your followers and potential followers to swipe away.

If you are curious about Instagram stories stats, check out the number of daily active Instagram stories users below.

instagram and ecommerce: the key to success

And if you are not sure what to show in your Stories, don't worry. Take a look at these Instagram stories stats to get some inspiration.

instagram and ecommerce: the key to success

Just keep in mind that most people hold their phone vertically, so make sure that you make vertical content if you want your Instagram stories to get you followers.

Instagram Promotion

When you have all your photos and stories ready, think about mass following. It's an Instagram marketing tool that helps to gain followers and potential customers to your Instagram business profile.

Just make sure that everything you do on your page is nice, interesting, and represents your brand from its best side. And that’s how you use Instagram as a marketing tool.


Instagram business and Instagram marketing have been a hot topic for quite some time. You don't have to worry much about how to sell your product on Instagram since this social media platform is very user-friendly and intuitive. It has all the tools to present your goods.

Now you know why use Instagram for business, how Instagram and ecommerce go hand in hand, and how to get the best results from your page. So go ahead and create that brand exposure!