Analytics is essential for Shopify entrepreneurs, as it helps understand how your customers are using your store and how they are browsing your website. Analyzing that data can help improve the performance of your store or website.
Analytics, data, numbers, spreadsheets… All that sound super intimidating, but don’t worry, all store owners can do it within a few clicks. However, analytics is a key to sell on Shopify successfully. It helps find out who your customers are and where they are from, how long they spend on your website and what products are the most popular.
The more you know, the more you will sell on your Shopify store. And it’s completely true. With Shopify, you have the opportunities to learn the ropes and find out how your site works. In today’s article, we are going to show you how to add Google Analytics to your Shopify store.
Shopify and Google Analytics integration
Google Analytics has no rivals when it comes to tracking your visitors and giving you insights on how visitors interact with your store. For many new Shopify entrepreneurs, the reports in Google Analytics may seem like a mess of numbers and information that is complicated to understand.
Benefits of using Google Analytics
Let’s imagine that you own a typical, physical store. You can see your customers, see how they behave in your store, and speak with them. When you run an online store, you can’t observe the behavior of your customers. Without Google Analytics, you are blind to tons of key information, such as customer behavior, the most popular products, etc.
Google Analytics can help you analyze your marketing campaigns as well as understand your visitors. And you can improve your store to get more conversions and sales with analytics. Having investigated the benefits of using Google Analytics, it’s time to find out how to set up Google analytics on Shopify.
How to install Google Analytics on Shopify
Google Analytics is easy to setup and use. If you own a Shopify store, you don’t have to spend long hours to install Google Analytics on Shopify. But it may be a little harder when it comes to other eCommerce platforms.
Thanks to a close integration between Shopify and Google Analytics, you can take advantage of analytics in a few clicks. Let’s find out what you need to do to install Google Analytics on your store.
Step 1: Create a Google Account
If you have a Gmail account, you can use it for Google Analytics too. And if you haven’t used any Google services before, you can create your account in seconds.
Step 2: Go to Google Analytics
As soon as you create a Google account, go to Google Analytics and create a new account for analytics by clicking the link in the top right corner.
Step 3: Fill in the account details
After you sign in to Google Analytics, you have to fill in the details required to set up a new profile and start tracking your site analytics.
Step 4: Tracking code
Get your tracking ID to enable Google Analytics for your store. Once you click on Get Tracking ID, you will get a tracking code. You have to copy it.
Step 5: Paste the code
Go to your admin dashboard and paste the copied code into the appropriate field. And that’s it, you can make the most out of Google Analytics for your Shopify store.
Note: sometimes it may take around 24 hours for Google Analytics to start collecting information about your online store.
Reports provided by Google Analytics
Google Analytics features a variety of reports that can be broken down into smaller parts to examine from different viewpoints and understand much better. If you are using Google Analytics for the first time, the basic sections are more than enough to give you a clear understanding of the behavior of your customers.
Fundamental aspects to pay attention to while analyzing reports:
In this section, you can find out what is going on in your online store right now in real time.
This section helps you learn who your customers are, as well as their location and age.
Acquisition analyzes how your customers and visitors find and get to your online store.
This section demonstrates how your visitors navigate through the website and what they do.
In this section, you can learn more about conversions and sales.
Knowing is half of the journey
Google Analytics is your first step towards a successful online store. A bunch of data, charts, and lots of numbers can be quite intimidating, especially when you first dive into it. But still, understanding the basic metrics of your online store and your visitors is essential for scaling and growing your eCommerce business.