It is not that easy to run a web store. Even if it seems like there is nothing hard about it, lots of issues appear the day you even start thinking about it.
Shopify marketing strategy is a necessary element of eCommerce success. Most beginners look into this topic only after recognizing that things are not going so well.
Running a business is a roller coaster. First, the idea appears. You start to grow it, develop your plans and think about how to implement it. Then you come to the next step: realization. You progressby dealing with partners, looking for products and designing your brand. When the real goods for sales appear you create an account on Shopify, choose a nice theme, customize the interface and start to think about marketing strategies. Everything looks pretty good! Your trial is free, so you have not spent too much money on the service. Friends, relatives, and co-workers are there to support you. They even buy some things from your web store and you feel like you are on top of the world.
Weeks pass and euphoria disappears. Sales are not so good. Actually, sales look like a disaster and you don’t know why or what to do. It seems like you’re falling with immeasurable speed. The desire to give up is the strongest at this point.
This moment is horrible for every salesperson that has been through it. You need the strength and motivation to get up and start fixing the situation. But in most cases, the retailer goes through 3 stages to get on with life.
The first stage creeps up imperceptibly. You do not notice any problems; nothing serious happens so you keep staring at your laptop waiting for orders. Day by day, you don’t get any, or your income level is very low. But still, there is no clear understanding that changes need to be applied.
Even the most patient specialists panic a bit when time passes with no positive results from the business. Usually, at this stage, the merchant tries to get everything done immediately.
Facebook ads, tweeting 100+ times per day, writing 8 articles daily for your blog, code refactoring and so on. At this stage, the merchant acts like superman.
If you are lucky, your multitasking efforts work. But if you don’t hit the target, it is time to calm down and think about marketing tactics.
3. The Application of a Shopify Marketing Plan
During the previous stage, you’re just wasting your time. Let’s face it: if you try everything it is likely that you are not good at anything. A detailed plan is needed to implement Shopify changes, see your statistics increase, and draw conclusions about which marketing plan is most profitable for your business.
Shopify Marketing Tips for your web store success
Shopify Marketing tips would be of great help for your 3rd stage. So relax, drink a cup of coffee and read about the ways to improve your marketing campaigns.
1. Create a plan
Answer these questions:
- What problems do I have now?
- What have I done to fix them?
- What would I like to achieve?
On the basis of the answers, apply the changes described below.
2. Choose a marketing channel
Think about the channel that is able to promote your web store in the best way. It is completely up to you which channel to choose. Browse the internet, read success stories and find inspiration.
As recent statistics show, social media shopping is getting more and more popular.
For example, let’s talk about Facebook.
- Launch a Facebook advertising campaign;
- Choose the objectives of the campaign and set a web page for browsing;
- Define the kind of audience you would like to reach out to;
- Choose the content and location of your advertisement;
- Install the basic options so as not to spend too much on advertising.
Additionally, pay attention to the images in your advertisements. You need to use high-quality, engaging photos that can catch attention within seconds.
Do not worry if Facebook does not generate enough visitors and customers for your web store. Each step is a new experience, so learn from it.
3. Measure the results
Measure the performance to find out if the applied tips worked for you. Collect the reported data from the Shopify store, Google Analytics and the chosen channel. Shopify provides you with data about orders, so it would be rather easy to analyze the metric from there. Pay attention to Users, Traffic Sources, and Transactions in Google Analytics. Check Clicks, CTR and CPC and relevancy score on Facebook.
4. Improve SEO
SEO is a part of online marketing tips for Shopify that is as important as any web resource that needs to be taken care of. The application of SEO tips like optimization of keywords, meta tags/descriptions, Alt tags, etc. will help you rank in search results. Improve your SEO and bring new visitors to your web store.
5. Write about trends
Your blog should include not only information that is relevant to your business. You need to follow trends and add interesting information that is currently googled the most. Write about popular topics to have people click on your link. The more readers you attract the more customers will shop at your store.
6. Learn and make conclusions
Track how every single change influences your performance. Become a specialist in advertising on different channels. It is hard not to give up, but follow your goals as long as you can.
Another small but important tip is to visit the Shopify app store. Here you can find useful plugins for different business purposes including marketing. Recurring Orders, Simple Google Shopping Feed and many others that have gained popularity among online merchants.
The essential thing about marketing on Shopify is that the RIGHT audience can be attracted only with the RIGHT offer. If your campaign does not work, you
- either targeted the wrong audience (in this case, you need to change the marketing channel or change the options about who to show the advertisement to, or combine demographics or interests);
- or your offer is weak (try to include more engaging content, add images, use CTAs, put the advertisement in more noticeable places on the web page, etc.).
The wrong audience makes your on-site metrics grow. If your offer is weak, you’ll see it in your CTR metrics.
Shopify marketing tips and apps are a powerful way to get marketing help. Provide the right audience with the right information, create high-quality content and reach the top of the search results to sell better.