A top contender for the most popular ecommerce website, Shopify boasts powerful features that can outperform any competitors on all fronts. In under an hour, you will have a complete  ecommerce store for a reasonableprice. Sounds great, right?

The statistics speak for themselves. Almost 500,000 merchants sell their products online on the platform, proving its respectable reputation in the ecommerce market. But is Shopify universal for any online retailer, or does it have pros and cons urging you turn to other alternatives like Magento or Woocommerce instead?



Shopify certainly has a feature-packed service that attracts both merchants and customers. However, businesses also have various demands and require diverse tools. Shopify can respond to some of these needs and neglect others at the same time. If an ecommerce platform would suit your business perfectly, analyzing the pros and cons for Shopify can influence your choice to a large extent.

Shopify advantages and disadvantages: is there a struggle?

When you start building your first store on an ecommerce web service, Shopify is an excellent choice. It is a professional store creator that does not require any third party developer or knowledge of how to code. The most crucial advantages of Shopify lie beyond its mobile-responsive nature. Still, there is always room for improvement.

Why is Shopify the biggest ecommerce store creator?

1. Excellent customer support

Shopify boasts a great community of experts and enthusiasts willing to help with upcoming issues immediately. Just share your needs and get an instant response with exact answers.

Therefore, if you have any problems with design or the general use of your ecommerce website, you will not have to wait for tech experts because they are available 24/7.


2. Safe hosting

Shopify deals perfectly well with a large influx of visitors, not affecting the loading speed of any website. The platform provides a safe hosting for all of the websites it possesses.

Once run on Shopify, your website is fully backed up and has the best rates of responsiveness. There will be no issues with security or updates because of the reliability of the  hosting platform.


3. Easy setup

Shopify offers a variety of customizable templates that can fit any owner. Search for the appropriate one or edit it to fit your needs.

Now you can simply create a unique store with your own design with one of the custom themes. You can also make use of third-party designers who  offer out-of-the-box themes made especially for you.


4. A large app store

If you want to add extra-functionality to your storefront, such as crafted Menus or Marketing tools, Shopify will offer a range of third-party apps free-of-charge.

Useful and affordable, the apps can serve the needs of any merchant and help to create the best environment for expanding your business. Browse the app store and add powerful features easily.


5. Free trials and affordable pricing

Shopify offers three pricing plans that can fit any online retailer. They include:

  • Basic Shopify
  • Shopify
  • Advanced Shopify

The inexpensiveness of  the service attracts small business owners and serves as a magnet for novice online merchants, thereby boosting the amount of Shopify’s active users.


6. Fewer cart abandoners

The Cart Recovery section on Shopify aims to help merchants overcome the issues associated with abandoned carts. The system generates reports on the amount of cart abandoners and lets merchants send emails either automatically or manually.

This feature helps to reach the customers and increase sales with practically no effort or extra-costs. Send emails on specific time intervals and reach more potential clients easily.


7. In-built integration with Google Analytics and Facebook

With Shopify, you can  use the power of Facebook commerce and Google AdWords. The platform will make your webstore a top-ranked site  in Google search and spread the word about your brand on Facebook.

You can use third-party integrations to expand social reach or improve email-marketing campaigns. The vast choice of apps and integrations helps the business grow significantly.

Shopify disadvantages!

1. Blogging limitation

Shopify does not allow multiple types of content on your storefront, so you will  need to integrate with Tumblr or other blogging resources. If you want to add a layout for blogs, Shopify can restrict its use in some cases.

There is not much support for several types of content, as Shopify uses only simple blog layouts. You will have to spend time getting used to the interface of the blogging system on the platform.


2. A special coding system

The programming language used to create Shopify web page is called “Liquid.” Shopify uses “Liquid” codes that bear no resemblance to HTML or Java. A merchant will have to deal with the new coding technique if there is a need to customize premade themes.


3. Few in-built sections

Shopify lack some of the most important sections:

  • Contact forms
  • Product recommendations
  • Wish lists saving option
  • “Save to friend” field

To acquire these features, you will have to employ third-party apps, which require additional fees.


4. Irreversible data deletion

Shopify does not preserve the information about your storefront once you convert to another platform. The system will offer the simple export of the data in a CSV format.

Such a limitation can be frustrating for merchants who want to preserve a lot of data as well as product details.


5. Default currency upon checkout

Shopify allows users to shop in their local currency. Nevertheless, the final payment can only accept the default currency. Merchants tend to solve the issue setting up multilingual stores with separate default currencies in accord.

However, this solution can be time-consuming and challenging: maintaining multiple stores is a hassle. International businesses often use special software to integrate several payment gateways.

Which Shopify advantages and disadvantages hold ground?

A Shopify webstore is easy to set up and nurture. However, merchants have to identify the goals of setting up a store on this platform. For simple sites, Shopify can be the best candidate for your brand, allowing you to get up and running in an hour!



However, Shopify can be frustrating in some cases, too. You will have to plan your activities carefully and consider every step while launching your business. That is why it is worth keeping in mind the disadvantages and advantages of setting up a store on Shopify.