This story began when I realized that my sales did not skyrocket after I set up my Shopify store. It was a bit surprising to me. I naively believed that sales would literally skyrocket after I create a web store on one of the biggest eCommerce platforms. But nothing happened.

So, my brand new Shopify web store had just started to run. I had spent months creating a unique idea, building a plan, dealing with partners and solving problems. And here it is! Great functionality together with lovely design, high-quality photos, and super detailed product descriptions. It looked lovely and I barely restrained myself from shopping at my own store.

But with all of that, my revenue didn’t rise. I still had some successful deals with my former customers, but nothing more. This is when I started to learn about online marketing and SEO.

Online marketing is an essential part of running any kind of eCommerce business. First of all, a customer has to KNOW about you and your brand to think about shopping at your web store. Talking about online business, you MUST appear at the top of search results to get noticed. Successful marketing and Shopify SEO tips is the key to growing your business.

After some comprehensive research, I applied some considerable changes to my web store. Step by step, I improved SEO and reached the desired eCommerce level thanks to simple tips for Shopify stores. So, here I would like to share my own experience and describe some interesting tips for improving web store SEO strategy.

How to improve SEO on Shopify: 6 steps to success

Shopify SEO guide includes 6 main irreplaceable steps you should know about:

1. Keywords

If you have hung out online for a while, you totally know what the word “keyword” means. To visit your web store, a potential customer must know for sure if it is worth visiting your store. The main question is "What are you selling?".

This is why you need to use special terms and phrases on the pages of your web store. Main keywords and Latent Semantic Indexing keywords would be of great help to you with that. You need to do some research to find out what keywords would be relevant to use for your online business.



Keywords play a great role in the Shopify on-page SEO guide. The optimization of the web store’s content (like text, images, and videos) is necessary to climb up to the top of Google. Pay special attention to video. Recently, using optimized video files on the pages of your web store became extremely useful. They increase SEO and popularity of the business.

After I put the right keywords to the content of my online shop, I was pleasantly surprised by the traffic increase. 

Identify keywords with Google Keyword Planner and Ahrefs.

2. Website Structure

Your website should be clear and easy to understand. The structure should be built in such a way that customers can find the necessary information in the shortest possible amount of time. Use simple architecture. It influences search engine rankings greatly, so try to look at your web store not as a merchant, but as a customer. Make some changes and watch your traffic grow.

3. Technical Issues

You do not need to be a professional in technical aspects of web development, but some considerable things should be taken into account to improve SEO:

  • Add Google Analytics to your web store;
  • Avoid cloaking, as well as hidden text and links;
  • Use 301 redirects to save your customers from Page Not Found 404 error;
  • Create a customized 404 error page (with an apology, link to the homepage and engaging image);
  • Do not allow content duplication;
  • Use only original content;
  • Speed up your store upload speeds;
  • Watch out for hacked content



4. The Blog and its role

Well, all I can say is START writing about what you do. Share your experience and describe the mainstream tendencies on the pages of your web store. The more people read your blog the better your SEO. Thinking about how to improve SEO on Shopify, use SMM: it is an important growth factor as well.

5. Backlinks for your business

As my experience shows, the more strong websites link to your web store, the higher you get on Google (or any other search engine) search results. Build a professional relationship in your sphere and use link building services to get better.

6. SEO Apps by Shopify

Shopify is one of the greatest eCommerce platforms. It fits small business needs perfectly, and of course, it takes care of SEO issues. Optimization of your web store with the help of Shopify apps & tools would be a breeze!

I include Plugin SEO and SEO Photo Optimizer Shopify apps to this tutorial, as my experience with these is seamless and effective.

Take a note: there are lots of FREE SEO and Marketing apps on Shopify. Many of them are really cool, so every web store owner can find something for themselves.


Shopify SEO Tutorial: final thoughts on how to get better

I have gone through these steps to increase the sales and bring my business to a new level. Of course, it has taken some time and effort. If you consider these steps too demanding and tedious, there is always an opportunity to ask a Shopify marketing specialist for a help.

Last but not least, lets review tag editing in this Shopify SEO tutorial. Here are some short tips to improve your SEO in a few minutes:

  • Put keywords at the beginning of the title tags;
  • Specify the web store’s name at the end of title tags;
  • Use call to action phrases in the description tags;
  • Include keywords in the image ALT tags and names.

User experience is tightly intertwined with search engine results. It is a complex scheme: a readable Shopify website with useful content > new visitors > links and shares > SEO improvement… that leads to new visitors!

Do what you love and good luck in joining the team of eCommerce jedis!