The modern digital market creates perfect conditions for the development of eCommerce business. No matter what you sell, you can sell it online with little effort. The situation looks similar for businesses of different kinds. Small startups along with enterprise companies have an unlimited number of ways to improve.
As recent statistics show, in-store business is losing the competition with online stores. Online stores bring amazing profit and do not need much money to start. If you are thinking about reaching the digital market, eCommerce platforms could cater to your needs perfectly.
Most eCommerce platforms allow:
- creating unique design of the web store
- Adding and promoting various products
- Marketing strategy implementation
- Shipping all across the world
- Access to the largest payment gateways
There is an interesting question: Shopify vs WooCommerce - which one to choose? The Shopify and WooCommerce platforms are the most important popular solutions for online sales. Using these awesome tools, the online merchant achieves all that is necessary for a successful business.
So it is rather challenging to make the right choice of eCommerce platform. Especially when talking about Shopify vs WooCommerce, as they are the leaders in the online sales area.
If you are a beginner, Shopify and WooCommerce would be perfect for you. If you are an experienced retailer, both platforms would also meet your business needs. Shopify and WooCommerce are both able to provide you with all the necessary features for a successful business. On both Shopify and WooCommerce your web store will look great. Each of these has satisfied innumerable customers.
So, are you ready to make a choice? Which tool deserves your business? Let us take a look at main differences between Shopify and WooCommerce. Answering some basic questions will help you select the right software partner.
Question 1. How do you set up your web store on WooCommerce/Shopify?
Even if it seems that Shopify and WooCommerce are quite similar, the experienced specialist notices the differences at the very beginning of the work.
WooCommerce is a plugin for WordPress. So the set up process consists of a few stages:
- development of a WordPress website
- Installation of the WooCommerce plugin
- Setting up the store
For those who are familiar with WordPress, this task should be easy and fast.
Shopify is an independent platform. No additional actions are required to set up the Shopify store: you go to Shopify and start the process.
Question 2. Are both platforms easy-to-use?
As WooCommerce is built on WordPress, some development skills would be nice to have to run the web store successfully. At least knowledge of HTML/CSS would be an advantage for your business.
A non-tech person would find Shopify an awesome solution. One doesn’t need to have ANY coding skills to create a nice web store here.
Question 3. Would I get professional support if issues appear?
WooCommerce provides you with detailed documentation and tutorials about how to use it. If a problem appears, you can easily find a solution for it in the community.
Shopify provides its users with dedicated support 24/7.
WooCommerce vs Shopify: main features of the competitors
Main WooCommerce features
- Possibility to sell digital and physical products
- Integration with any WordPress theme
- Capability to considerably increase SEO
- Access to reliable payment gateways such as PayPal, Cash on Delivery etc
- Detailed report and statistics generation
- Cross-selling and upselling features
- Different apps to improve functionality
- WooCommerce is a free tool. You only need to pay for domain name and hosting plan
Main Shopify features
- Unlimited opportunities for selling products and interacting with customers
- More than 100+ themes for customization, integration, lookbooks, sharing on social media
- Integration with Social Media channels
- Responsive design that looks good on any device
- Great opportunities for blogging
- Generation of analytics
- Wide field of apps for different purposes
There is no free Shopify plan, but prices are rather reasonable starting from $29/month. There are also themes and apps that need to be paid for.
Shopify vs WooCommerce: it is obvious that both platforms offer great opportunities.
Shopify comparison with WooCommerce: what to choose?
Both platforms have their advantages and disadvantages. WooCommerce is a free plugin with extra cost for apps. Shopify, in comparison, needs to be paid for but offers many useful free apps. WooCommerce is better in SEO while Shopify is more friendly with social media.
If you do not have a website, Shopify would be great for you. If you are not a beginner, try WooCommerce. Or try them both, and let the free trial decide for you! Read this Woocommerce and Shopify comparison and start to work with one of the eCommerce leaders to reach unlimited success in your business.