It is hard to ignore the most popular trend in digital business – online shopping. With 1.79 billion buyers online, eCommerce webstores have become a great opportunity for growth.

With so many online shoppers, the question “how much does an eCommerce website cost?” stands out among the others. Despite impressive figures describing online shoppers, newcomers to the activity are not likely to risk a large sum of their own money. But how much exactly does it cost to launch an eCommerce website? Are there typical rates and ranges that help to differentiate between affordable options?

the cost of launching an ecommerce website in 2018

Planning and creating an online store involves many things that need to be taken into account. You need some resources that will help to make the first step. Let’s begin the journey and discover the major influencers that define the overall pricing.

Choose an eCommerce platform for your needs

Three major solutions shape the world of modern eCommerce business.

the cost of launching an ecommerce website in 2018


Powered by Wordpress, WooCommerce software solution is a free plugin that requires customization for any merchant.

Main features:

  • Free and premium themes
  • Free and paid plugins
  • High and medium technical skills required


Written in PHP code language, Magento is a popular solution for technically advanced enthusiasts.

Main features:

  • Free and premium packages (the latter costs $18,000 per year)
  • The configuration of modules, classes, and templates
  • Advanced technical skills required


An easy-to-use hosted solution: add new features and plugins from one place.

Main features:

  • 3 pricing plans available
  • Free and paid plugins
  • No technical skills required

How much will the solutions cost for your business? Let’s examine the initial terms that define the pricing.

Choose a reliable host for your eCommerce business

The basic thing that influences the cost of building an eCommerce website is the web host. It allows visitors to connect with your e-shop via one server. That means you will store all the information about your products and services on one computer.

The prices for web hosting depends on the functionality it offers. There are limitations in the amount of supported:

the cost of launching an ecommerce website in 2018

If you are starting an eCommerce business, you will probably only need the basic features that will not cost a fortune. Let’s see what major eCommerce platforms have to offer:


Depending on what monthly package you have chosen the cost for web hosting starts from $10 per month


The platform offers a shared Magento hosting that costs $150 and multiple hosting capabilities for up to $4500.


The solution offers a basic hosting for a fixed $29 per month.

Choose a platform rich in extensions for an eCommerce website

Established eCommerce platforms offer free downloadable plugins, themes, and extensions that can lower the initial costs of starting a website. Check out how the most popular eCommerce platforms support third-party custom development:


The solution offers a bank of more than 400 official extensions that cover the most basic needs. There are free downloadable tools as well as paid ones. The highest cost is $299 per app.


The platform offers a variety of free and paid themes and plugins. Magento Marketplace is rich in turnkey solutions for large enterprises and smaller ones.


One can find every possible extension for any business need. There are hundreds of options to choose from for affordable prices – browse through the Shopify App Store.

The SSL Certificate – the basic feature of any online store

The SSL Certificate protects the data of every credit card transaction on your online store. If you fail to secure the shopping, many online visitors are likely to choose another retailer and label your business as untrustworthy.

the cost of launching an ecommerce website in 2018

The initial cost for a basic SSL Certificate support starts from $49 per year. However, Magento supports a shared SSL Certificate that is included in a monthly subscription.

Other platforms, like WooCommerce, offer opportunities to acquire the SSL Certificate for less than $10 per year. Shopify provides free protection for your website, activating the SSL Certificate from the admin.

What other factors should you consider before launching a store?

Additional factors can increase eCommerce website development cost. Building a website means a great deal of preparation, meeting deadlines and predicting things. In other words, one has to be Jack of all trades to establish a reliable store with the best functionality. One has to keep in mind the future costs of:

  • Hosting
  • Domain
  • Planning
  • Content (images and text)
  • UX/UI
  • Payment options
  • Design
  • SSL certificate, etc.

Why not turn eCommerce website development into a pleasant adventure instead of dealing with complex tasks by yourself? Shopify seems to be the most reliable universal platform: it is easy to launch and set up a store within minutes. Its fully hosted environment appeals to tech-averse merchants.

How much does a Shopify store cost?

The basic Shopify pricing plan allows merchants to upload unlimited products. That is a perfect solution if you need discount codes, great support, free SSL Certificate and security tools.

The cost: $29 per month.

the cost of launching an ecommerce website in 2018

The professional Shopify pricing plan activates access to extra-features that will help you sell more. You can gain:

  • Free gift cards
  • Analytics reports
  • Cart abandonment recovery tool

The cost: $79 per month.

The advanced Shopify pricing plan features unlimited options that can help to grow a scalable business easily. Recover cart abandoners, generate advanced reports, post unlimited images and videos – you are free to use the functionality extending access for up to 15 users.

The cost: $299 per month.

If you want to get the most precise idea of how much a Shopify store costs, you have to take into account extra costs that may occur.

How does Shopify work with payment options?

One has to switch to the Shopify payment processor to avoid additional fees – Shopify POS (point-of-sale). With POS, one can easily accept:

  • MasterCard
  • Visa
  • American Express
  • Discover credit cards

the cost of launching an ecommerce website in 2018

You will not have to provide integration for third-party payment gateways like PayPal.
Universal solutions like Shopify are great for those who want to start selling after the first launch, with no knowledge of coding required. Nevertheless, the result will not come free-of-charge. Prepare to invest some money in order to succeed.