As the old saying goes, “knowledge is power”. You wouldn’t disagree with this, would you?

Knowledge is even more crucial for those who have started their quest to conquer the e-commerce world and make tons of profit flood into their pockets. E-commerce may seem to be an uncharted territory that is easy to get lost in. However, the experience of those who have achieved their success in navigating that territory is here to help you out. All you need to do is to start reading.

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Of course, you have the right to take this list with a grain of salt. However, give it a try: we bet you have noticed studies and news published all over the internet that CEOs read 4-5 books every month.

It is true that there are thousands of books released every year. That’s why we have created this list of the top 10 e-commerce books any potential Shopify millionaire should read to make their sales skyrocket.

10 Books That Future Shopify Millionaires Need To Read

Note: This list has not been sponsored by any publisher or author, it is created based on our own experience to provide our readers with the knowledge that will help them as they run their eCommerce store.

1. E-Business and E-Commerce Management: Strategy, Implementation and Practice 

We start our list with an e-commerce book by Dave Chaffey that is often called “the textbook on e-commerce”.


Yes, you read that right – it is a comprehensive textbook on the theoretical and practical aspects of running an e-commerce enterprise. If your brain automatically turns off after reading the word “textbook” (which may be associated with the boredom of school and college), let us reassure you that it is worth reading. It is a complete guide that provides many case studies and is focused on using up-to-date technologies as tools for enhancing the growth of an e-commerce enterprise. If you know you lack analysis and strategy, this book should be a part of your morning coffee ritual.

2. Jab, Jab, Jab, Right Hook

If you run an online store, you know you need to promote it on the Internet, especially on social media. We live in a great age, as we do not have to spend a huge amount of money on printing ads and distributing them across one or several states. Online marketing is way more cost-effective than that old-fashioned approach. Gary Vaynerchuk, the author of this book, is ready to share his experience in this sorcery with you.


In this book, you will find answers to the key questions regarding online marketing. How should you communicate with your potential customers? How can you engage them to make them want to check out your store and make a purchase there? What should you do to stand out in the flood of information and advertising that social media users are rapidly growing numb to?

Intrigued by social media’s potential in increasing your sales? Make sure you check out the apps for Shopify stores that can help you make promotion easier than ever.

3. Growth Hacker Marketing

As a follow-up to the previous book, we advise you to check out the comprehensive guide for a low-cost marketing strategy written by Ryan Holiday, a former marketing director for American Apparel.



Growth hacking is what helped such giants as Facebook and Airbnb gain their popularity without spending a penny on traditional marketing. We will say no more in order not to spoil the joy that comes from reading this book. Except for one thing, perhaps, - the rules of marketing have changed, and Ryan Holiday can explain how to take advantage of those changes.

If you want to discover more opportunities for enhancing your marketing strategies, make sure you check out these marketing apps for promoting a Shopify store.

4. Sell With A Story

Besides having a high-quality product, you need to develop a unique brand that communicates with your target groups and convinces them that you are what they have needed all this time.



People are loyal to brand names, not the products themselves. To achieve that, you need to master the storytelling tool. Paul Smith shares all his knowledge on why storytelling is essential and how to craft a story that will win over your potential customers’ hearts.

5. The Referral Engine

The next ecommerce book on our list is your guide to the oldest and the most effective advertising tool in the history of humankind: word-of-mouth referrals.



They are better than any shiny ad with a modern design that you can run on social media. People tend to trust referrals from people they know more than ads. If you haven’t made any moves towards word-of-mouth marketing, this book is a good starting point for you. One spoiler to get you even more interested: John Jantsch shares with his readers how to put the so-called Customer Referral Cycle to work.

6. The Ultimate Guide To Marketing Your Business With Pinterest!

This is one you probably didn’t expect to appear on the list of best sales books. However, you probably realize that any company has a Facebook page and tweets daily to engage new customers.


So, if you find a new channel for advertising that your competitors are not widely using yet (and your target group is), you can win the competition with little effort. Gabriela Taylor can be your guide to taking advantage of Pinterest as a promotion channel.

7. Email Marketing Demystified

Email marketing strategy is crucial for online retail businesses – that’s no news. However, you need to know how to do it wisely. That’s why this book has made it on our list.

Matthew Paulson is the readers’ mentor for doing email marketing efficiently. For instance, he describes six revenue channels that you can create by deploying a wise email marketing strategy. No more spoilers – read it to master email marketing!

8. By Invitation Only: How We Built Gilt and Changed the Way Millions Shop

This is the story of Gilt, a startup online store currently worth $1 million, written by its creators, Alexis Maybank and Alexandra Wilkis Wilson.


This is the story of Gilt’s creation, launch and development over the years, with all the rises and falls. This book is valuable as it allows us to peek behind the curtain of creating and running an online retail startup and learn what pitfalls may await us along the way.

9. Twitter Marketing That Sells

The next book that has earned its place on our list of the top 10 business books is about marketing your online store on Twitter.


If you have a Twitter account but it doesn’t generate any leads, you are not using Twitter’s full capacity. If you do not wish to miss out on the marketing opportunities Twitter offers you, Mike Kawula is your guide to creating a wise Twitter marketing strategy.

10. The Everything Store: Jeff Bezos and the Age of Amazon

Amazon is what we all think of when we imagine an ultimate online store for anything and everything. It is the world leader in online retail with the largest revenue (US$177.86 billion in 2017), and its total sales are the second largest worldwide ( first place on this list belongs to Alibaba Group).


This book focuses on the origins of Amazon and its path to becoming the world’s largest online retailer. Even though there aren’t many technical details on how to increase online sales, this book is a motivating read for those who are struggling to find inspiration to continue working hard on enhancing their business.

Start Reading E-Commerce Books Today, Don’t Put It Off

We hope you have added at least a few of the top ten business books presented above to your reading list. However, we all know that just putting them on the list is far from enough.

Read also: How to set up a Shopify store: a short guide for newcomers

Here’s a piece of advice for you: start reading today, even if it means reading just a couple of pages. Only after having dedicated enough time to accumulating the best knowledge on ecommerce can you make your sales skyrocket.