Every customer is individual and unique, but there will always be one thing that unites us all–questions. No matter how well-structured your website might be, there will always be frequently asked questions from buyers concerning the details of certain services. To facilitate the search for answers, a merchant should consider creating an FAQ page.
What is an FAQ page? The definition is simple: it’s an abbreviation meaning “frequently asked questions.”Normally, the page contains the most popular questions asked by users and customers and detailed responses. The reasons to create an FAQ page are obvious―it’s one of the most cost-effective ways to inform buyers of the main aspects of your web store. It also saves time that would otherwise be spent replying to each of the questions individually. Apart from that, the benefits are the following.
- Money savings
Instead of having to call or email you, your customers will be able to find the needed information themselves. This will spare your staff from extra work and give you more free time to use more productively.
- Customer trust and service improvement
Your customers will be pleased to know that you care for them and have prepared an FAQ section with answers to common questions. Thus they will see that you understand what difficulties they might face while shopping at your store and that you are ready to help them at once.
- SEO improvement
A good FAQ page will raise your conversions and give your website a higher listing in search engines.
- Sales increase
If you make it clear how to shop at your store you will be able to turn more casual consumers into real customers.
For an FAQ page to be most effective, a merchant needs to know how to properly make an FAQ page. One of the most significant things in this process is the FAQ page’s design. Web design for FAQ pages matters greatly as it affects the user’s perception of the material shown to them. The first thing you should pay attention to is how the text is placed on the page. It must be a readable size and font for visitors to know where to focus their attention. The titles and the text below them must be brief and clear, containing mostly basic data. Be sure not to include too much additional information and to make navigation convenient for readers. A contact section is also a must―in case a visitor still has some questions, he/she will be able to ask for your help at once.
How to create an FAQ page: main steps and secrets of a killer page
The best FAQ pages usually include not only text and titles, but a contact section and a nice structure as well. If you have no idea how to create an FAQ page of your own, there are some ways you can learn how.
- Create a Shopify FAQ page using Theme Editor
This method is appropriate for those fluent in coding, but it’s not really hard. All you need is to visit Theme Editor, add a new FAQ page template, and create a section. Then, after you configure some style options, add a page, and fill it with content, your FAQ page is ready.
- Use a relevant Shopify app
The Shopify app store contains a variety of customizable applications that will enable you to launch an FAQ page without much fuss. Some of them, like Help Center, are free of charge and have gained a lot of positive reviews.
- Pay someone to do it
Another option is to hire a professional who will create and configure the FAQ page for you, but this method is a bit more costly than the others.
Apart from knowing how to make a website FAQ page for oneself, a merchant should have an insight of what it must look like and which steps to avoid so as not to end up with a messy page. These are the main steps of creating a perfect common questions page.
Think over the questions and answers
This can seem obvious, but the main part of an FAQ page is the questions and answers themselves. Collect data, analyze visitors’ most asked questions, and prepare brief answers to them before launching the page. Apart from that, you can highlight some aspects you consider necessary in the form of questions and answers.
Divide the information into categories
Without a well-organized structure, your FAQ page can turn into a disaster. Split the text and titles into sections and topics for readers to understand the page’s layout more quickly. To make the page efficient, add keywords and a search bar—this simplifies the process of searching for the answers greatly.
Work on the text style
Your FAQ page will reveal your brand identity, so its tone is important for your brand image. Pick a narration style that reflects your personality and arrange the text with its help. It’s better to write titles in the form of questions like, “How do I pay for my order?” or “What do I do to get a discount?” They are more personal to readers and attract more attention. Don’t overdo the amount of the text—your wish to explain everything to your customers may become a failure with loads of hard-to-read text.
Develop your page design
FAQ page designs can vary greatly. Normally they match with your store theme, which can be as unique as your brand. Apart from plain text, your FAQ page can include interactive elements, images, and even videos. These elements usually attract more users.
SEO and social elements
FAQ pages are not just information sources—they can be a powerful tool. Add social media buttons there for customers to share, include links to your store pages in your answers, and work on the keywords that will increase your search engine visibility.
The necessity of FAQ pages is sometimes questionable. Some experts claim they are useless. This can be true if your common questions pages are poorly written and lack necessary data. Otherwise, they can become an extremely powerful tool that will improve your customer experience, build trust toward you as a seller, and increase your conversions and sales. Build a well-structured FAQ page, add useful elements to it, and create your own unique design. Your visitors will be grateful, and you will save a lot of time!