Ecommerce platforms provide business owners with amazing opportunities for growth. Nowadays, there is a clear tendency that shopping online is more popular than in-store. So if you would like to make the transition to becoming a digital business, eCommerce platforms will be your greatest support. After installation,if it feels like your website can reach out to more customers than it does at the moment, you must pay attention to the most popular tools.

Shopify is a famous and reputable leader in the ecommerce industry. Its incredible capabilities make it perfect for an online business of any size and kind.



Wix is an international cloud platform for internet projects design and development. Although its main aim is not selling goods, Wix has already gained the popularity in the eCommerce world. Over 100 million users have felt greater convenience for their business after using this software.



More and more merchants are interested in the competition of Wix vs Shopify. At first glance it seems that either choice would be excellent. But to give the preference to the most profitable variant, one should have the full information about Wix and Shopify. Comparison of the most important factors of Wix vs Shopify is described below.

Shopify vs Wix: the backbone of differences

When choosing the best tool for their sales, online retailers pay attention to the following 3 concerns.

Price and cost

Even extreme popularity doesn’t explain the excessively high prices for particular platforms. Why spend much money on the platform that hasn’t brought you any profit yet?

Main features

Before making a choice one should think carefully what the expectations are. What functionality would one like to embed in the web store? What processes should be simplified/ optimized/ automated? What is the reason that one conducts Shopify vs Wix research?

Create a short list of what you would like to get from the platform before you make a decision.


If the installation of the platform takes too much time, is it worth it?

When looking for a perfect tool for yourself you should think about your convenience. Customers come and go, but a reliable easy-to-use tool will not let you down anyway.



On the basis of these 3 options, the analysis of Wix vs Shopify platforms was considered.

1. Comparison of costs

Costs for eCommerce platforms include several elements:

Setup Fee

Wix and Shopify do not require the fee when you create a first web store on its basis.

Monthly Fee

Wix: starting from $17-25 per month, The price depends on the chosen plan: it is lower if buying a plan for a whole year.

Shopify: $9-29 per month.

Both these platforms offer a 14-day trial, so if you are still not sure about which one to choose, there is the possibility to try the tool for free.

Transaction Fee

Wix and Shopify do not charge fees from transactions. A credit card processing fee may be included.

2. Comparison of basic features

Although it is hard to discuss all the features of both platforms, we created a short review on the most considerable ones.

Web store design

Wix and Shopify use special themes and templates for the customization of every web store. Wix caters not only to eCommerce business needs, so the number of themes is low.

Shopify offers more than 100 interesting themes and templates. Some of them are even free, so each retailer can choose the most suitable option. Each theme is customizable: you can make your edits no matter whether you know how to code or not.

These platforms are basically oriented to small and medium business, and as experience shows, the customization opportunities are limited. Basic interface changes can be performed to make your web store special.

Apps and plugins

As mentioned above, Wix is not only about eCommerce. So the number of Wix extensions that would be useful in an online shop is rather low.

The Shopify App Store makes it possible to install any of more than 1000 tools. There are special categories that make the process of selection easier: Product Sourcing, Marketing, Sales, Social Media, Shipping, Inventory, Accounting, Customer Service, Reporting, Tools and Sales Channels.

SEO Affairs

Wix and Shopify have built-in SEO settings. SEO data can be created automatically or you can do it manually on your own.

To improve SEO, the retailer can use blogging features that are embedded both in Wix and Shopify. The admin dashboard of the platforms is clear and easy to use, so content management will be a piece of cake for you.

Gateway for Payment

Wix supports only 7 popular gateways.

Meanwhile, Shopify covers more than 70 services.

3. Wix vs Shopify: Usability

Wix is the platform created for non-technical people. The sales person that has no design or development experience will be able to use it easily

Shopify was built originally for eCommerce needs. So when it comes to simplicity, it has no competition.

As for retailers, Wix as well as Shopify are easy to use. But the usability question also covers customer experience. Shopify  gives better functionality and flexibility for online customers.

An interesting fact: Wix is able to translate your website to any language on Earth. Shopify has some troubles with this.

Wix and Shopify: comparison in a few short sentences

A Shopify comparison is an interesting question because of the need to find out about new powerful tools for business needs. Even though Shopify is an outstanding leader in comparison with other eCommerce tools, Wix steals the show too.

Wix could fit your needs if you are either just starting your business, or if you don’t only work with ecommerce sales. It has a limited number of features that are really very easy to use.

Shopify is focused on eCommerce needs completely. Its high-powered development team, along with strong experience in the field of online sales, is incomparable. With Shopify, you can start on the right foot and grow rapidly.